Pic Stories from the Motherland: “Ndi Ara”

Ara ga-agba ndi ara, nwanne!


He approached the NoCoolStory crew repeating this phrase over and over while staring into our cameras.


Lexicon Analysis: ‘Ara ga agba ndi ara” is an incoherent phrase which loosely translates to “Mad people will run mad”.

“Nwanne” translates literally to “Child of my mother”. However, it more appropriately transmutes to “Brother” or “Sister” in the Igbo Language- spoken by over 24m people in southern Nigeria.


Background info:

Legendary writer Chimamanda Adichie once said, “…the problem with stereotypes is not that they are untrue; but that they are incomplete. They make one story become the only story”. 

NoCoolStory is in existence for the purpose of creatively correcting the many unfair and incomplete African stereotypes through the lips of Africans.

These series is captured by the lens of ingenious NoCoolStory photographer Drew Obiekwe.

For feedback, inquiries; please contact info@nocoolstory.com, obinnaodenigbo@yahoo.com or drop a comment.

By Terry Odenigbo

Edited by Obi Odenigbo

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