Pic Stories from the Motherland: Keke NAPEP

“It’s a public holiday and the roads have been very scanty

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“I did not expect to have had the number of customers I had today. On this day last year, it was much slower and I had to go home after only two hours. People prefer Keke NAPEP because we don’t get held back by traffic, we don’t need to stop at bus stops, we are not as expensive as taxis and we are not as risky or unsafe as Okada. I thank God cos this has been putting food on our table for over a year now.”

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Lexicon Analysis: “Keke NAPEP” also known as “Keke” is common parlance for noisy motorized three-wheeler taxis. It is a combination of the Yoruba word for bicycle (“Keke”) and the acronym for a 2001 National Poverty Eradication Programme (NAPEP) in a neat onomatopoeic package. Yoruba is spoken by over 22m people in Nigeria, Togo, Benin and Brazil.

“Okada” refers to motorcycle taxis used extensively all over West Africa to weave in and out of traffic. The name was borrowed from now defunct Nigerian Airline “Okada” probably to denote that the experience of riding on the bike was similar to flying. Due to its many accompanying risks; Okada riders have been banned in several cities.

 

Background info:

Legendary writer Chimamanda Adichie once said, “…the problem with stereotypes is not that they are untrue; but that they are incomplete. They make one story become the only story”. 

NoCoolStory is in existence for the purpose of creatively correcting the many unfair and incomplete African stereotypes through the lips of Africans.

These series is captured by the lens of ingenious NoCoolStory photographer Drew Obiekwe.

For feedback, inquiries; please contact info@nocoolstory.com, obinnaodenigbo@yahoo.com or drop a comment.

By Terry Odenigbo

Edited by Obi Odenigbo

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